August 2014, Lois McGruer-Fraser was on the cusp of launching her womenswear label into the world. The desire to involve herself in a fashion industry where transparency was not yet custom didn't interest the aspirational RMIT Honors graduate, so she decided to do one thing: be honest.
With her immersive international experience through internships with Marchesa
in NYC, Iris Van Herpen, ByBorre & Marianne Kemp in Amsterdam along with a Semester in France at the Paris American Academy, Lois was ready to create a brand that felt deeply emotional and connected to its surroundings, yet completely wearable.
Lois Hazel has been featured on VAMFF’s Discovery Runway presented by I-d Magazine, announced as a 2017 Finalist for the National Designer Award presented by David Jones supported by Harpers BAZAAR and has been a trusted voice on panel discussions with regard to sustainability and ethical practices in the fashion industry.