Kira, founder of the Green-Hub.
I first met Kira when she reached out via email introducing her blog The Green Hub and ever since then I have enjoyed following her journey. I love the way she approached ethical fashion and sustainable living as well as sharing all the struggles she faces. Kira, to me, isn't afraid to stand up for what she believes in and is always up for an honest conversation about how she navigates the sustainable and ethical issues going on around us today. She has been kind enough to sit down and share her journey below along and as always, I'm so excited to share her answers with you and hope you find some inspiration from it just like I have.
Kira in her Terracotta Straight Slip with her gorgeous companion Charlie.
What made you start The Green Hub and why are you so passionate about it?
I actually just posted about this on Instagram last week so I’ll share it here. My sustainable living ‘journey’ began about six-ish years ago when I had a kind of aha moment learning about how the cleaning products, we use at home were affecting our environment. My first ever eco-swap was washing powder then kitchen spray. A few weeks later I brought reusable water bottles and coffee cups. My hubby Dave decided we should try composting and got us a compost barrel. I started researching our food choices, looking at organic and reducing meat and on it went. One small change after another over many years. I started a blog to share my greener living tips. Opened and closed an ethical fashion marketplace. Relaunched as a blog, shared more sustainable fashion and lifestyle tips, took on some awesome writers and here we are!
I’m really lucky where I live on the Gold Coast – on one side I have gorgeous beaches and on the other national parks with some of Australia’s best bushwalks. I spend a lot of time outside, walking, kayaking, at the beach and it’s easy to be motivated to protect something that gives you so much. We had some horrific bushfires a last month – the earliest in the season ever – and watching your own backyard burn, knowing inaction on the Climate Crisis is part of the reason - is heartbreaking. I’ve never felt more helpless – and I’m lucky. There are so many around the world being directly impacted by Climate Change right now, who have no power and can’t do anything to stop it. That is what fuels me to raise awareness about issues like Climate Change, plastic pollution and fast fashion. Because the more people who know about the problems the more power we have as a community to bring about the changes that need to happen.
What inspires you to keep going when times are tough?
Drink wine! Seriously though, I just have to look out my backyard to see how beautiful our world is and that we need to do everything we can to save it. Those days when I start feeling a little bit hopeless, I just remind myself that the world’s problems are not mine alone to solve and I can’t let the overwhelm consume me. I also hug my dog.
Best piece of advice you have ever received?
Eat the frog first! I’m a terrible procrastinator when it comes to big tasks and I’ll faff around all day avoiding them. The idea is when you ‘eat the frog’, tackling the biggest or hardest task first thing in the morning, you can go through the day knowing the hard part is over. It really does work!
Do you have a morning routine? If so, what is it you do to set yourself up for the day ahead?
I’m a big believer in the power of a morning routine. The mornings set the tone for the entire day and can affect my mood and how productive I am that day.
On a perfect day: I wake up at 5:30 – I’ve always been an early riser – then look at my phone. A habit I’m trying to break. I’ll start the day with a glass of lemon water. I read somewhere it was good for digestion. It tastes like crap but I drink it anyway – it makes me feel I’m doing something healthy! Then I hit the beach for a walk with Charlie my Lab x Great Dane – it’s a great mood booster and my local beach is so beautiful. I try to workout in the morning – weights or HIIT – but there are plenty of days I convince myself I can skip the workout that day. I eat breakfast - usually oats or a banana smoothie. I tend to stick with the same thing so I don’t have to think about it. After showering and getting dressed – so important when you work from home otherwise I just sloth around in my workout tights or pj’s – I start the work day at 8:30 with a cup of coffee and tackle my emails.
There are also plenty of days I skip the routine and stay in bed until the last minute because I just feel like it!
Who has been your biggest inspiration and why?
Jane Goodall. I live by her quote “Every individual makes a difference, and you can decide what kind of difference you want to make”. She’s an incredible activist and does it in this gentle way that makes you realise people respond to kindness and positivity. I feel like we need a lot more of that in the Climate Crisis movement. She’s also a badass woman who did some pretty awesome things in a time when women were told they could only be wives and mothers.
Anything exciting in the works for The Green Hub that you are allowed to share?
Yes! We’re doing some developments on the site in November. Creating more education resources and making it easier for our readers and anyone who is new to sustainable living to start making those positive, earth-friendly lifestyle changes. There’s also one big one I can’t share yet – I’m going to be that guy and keep you in suspense so you check back in to find out what it is!
What does ethical fashion mean to you?
It’s about designing and manufacturing clothes in a way that cares for people while minimising the impact on the environment. For me, human rights are the priority – ensuring the people making the clothing and everyone along the supply chain is being paid a living wage and working under clean and safe conditions. A pair of legging made from recycled plastic bottles is wonderful but what about the people who made them? I feel like a lot of new brands are jumping on the environmental sustainability train and forgetting to address the human rights issues.
If you were to pick one thing, what is the most important thing that you personally think brands need to focus on most?
Designing for aesthetics. People aren’t buying your brand story they’re buying with their eyes first. They want to look good! The ethics and sustainability of your brand is what they look for after. Your ethical supply chain and sustainability efforts mean nothing if people don’t want to wear your clothes. Focus on creating beautifully made clothes, in beautiful fabrics, that people can wear every day, the pieces they’ll never hesitate to grab.
Favourite piece from the current range and why?
I’ve been swanning around in the Colourblock Smooth Slip – it is divine! The cut and fit is so flattering on my curves AND it has pockets!
One movie everyone needs to watch? Why?
The Secret Life of Walter Mitty is an all-time fave I can watch over and over. A mousy guy who fantasises about having great adventures goes off and accidently has great adventures. It’s completely absurd and so wholesome and soundtrack with the theme song by Of Monsters and Men is just awesome.
Are there any other eco queens out there in your world that you think people should know about?
for living a zero waste and minimalist living minus the judgment. Her Insta Stories are brilliant with cameos from her super funny husband Tim, Chai the labradoodle and Zugda and Buddy, two free roaming cockatiels.
for science and environmental advocacy brought to you from some pretty incredible places around the world. You come for education and stay because of the fart jokes.
is your go-to for all things fashion – that woman is a wealth of knowledge when it comes to ethical and sustainable fashion and she’s a brilliant storyteller.
You can follow Kira's journey HERE
and checkout her amazing blog HERE
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